Marketing

Organisational unit: Research Group

Latest research outputs

  1. A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands

    Research output: Contribution to journalArticleScientificpeer-review

  2. The Role of Reputation on Trust and Loyalty: A Cross-Cultural Analysis of Tablet E-Tailing

    Research output: Contribution to journalArticleScientificpeer-review

ID: 120364933