Marketing

Organisational unit: Research Group

Latest research outputs

  1. Stages of User Engagement on Social Commerce Platforms: Analysis with the Navigational Clickstream Data

    Research output: Contribution to journalArticleScientificpeer-review

  2. End users' purchasing task involvement, power and influence strategies in organizational buying

    Research output: Contribution to journalArticleScientificpeer-review

ID: 120364933